Thursday, May 5, 2011

Marketing Lessons from the Green Room




When my son played the role of Jack in the woods, his high school musical, I volunteered to be a back-up parents in the Green Room one night. (The Green Room is off-stage room in a theater in which actors could change costume or holiday, and they are waiting for their cues.) as a back-up parents, had to be ready with duct tape ripped costume, bobby pins for fallen cut-vol. But, everything went smoothly that night, so I just sit and watch.


It was amazing watching the young ones!


Alive there in the Green Room and on-stage, were the principles that breeds success not only in our personal lives but in our company and in private practice as well. I could not sleep that night until I wrote them. Now I am happy to share them with you.


Never give up. One girl was crying after the opening night performance, I'd feel really flubbed it a very challenging role as a witch, and especially her singing. The next show, she returned fully determined to succeed and kept up a laser-like intensity all the way through the evening. As fellow students congratulated her on a number or another, she would say, "Thanks, but I did, but," and sharpen its focus. She nailed that night! Imagine taking that intensity, that gritty determination to succeed in your efforts to get new clients or grow your business!


Gather a good support team about you. show goes on without a good support team. Student stage crew in the woods was so good that when one of the actors missed her cue as the booming off-stage voice giantess, stage manager bellowed the lines themselves. Also, as a self-therapist or trainer or small business owner, it is necessary to have a team that supports and can pinch hit when you're out there.


Create. More than that, do not stop preparing. I was moved to see even well-trained students care so much about their performances in the musical who read over their lines and hummed their songs before every scene. This suggests that the desire for excellence, continuous improvement. What steps can be taken and-take to prepare your job, your practice, the kind of growth you want?


Visualize success. Before the strange sight as a wolf tries to seduce her way off Red Riding Hood, a student will sit in the Green Room, close your eyes and imagine yourself as a dog a bad guy. He never wow audiences with his larger-than-life performance. I think that visualization is underappreciated and not enough business skills.


Note to improvise. When set to change before you retire in a scene, it became clear that there were problems behind the curtain. Quick-thinking student playing the narrator ad-libbed for more than three minutes, and the problem was fixed. This crucial theater arts is a great motto for business and for life.


Recognize your role in the bigger picture. In the play or musical, a character can not unless the other zig zags. In other words, others depend on you to do your part. So, if you stop yourself from stepping boldly into their own success, it affects not only you but for everyone.


dress the part and you will become it. That is why the costume is so important a part of the theater. In business, "part of the dressing is more about attitude than the clothes you wear on. Say, for example, that you are negotiating their first contract with Corporation for mental health services and executive coaching. Rather than fret about your inexperience, you'll be more likely to get a gig if you adopt the attitude like "So what if it was my first negotiation. I know what I want, what my service is worth and where I'm willing to bend."


When you lose your way, pause for a second. We all lose our way from time to time. As an actor, someone is likely to feed you a line from off stage. If the path you take in your business is not clear, it may mean you have to take a break from everything to be recharged.


play a role at a time. Even in this slapstick-y game in which two actors play 24 roles, the role still to be played one by one. As a self-employed or small business person in charge of a dozen different "hats", it is helpful to remember to wear a hat at a time. Be the CFO, then the marketing officer, and technician. When all the "talking" at once, the result is chaos, not clarity.


Celebrate your successes. I loved looking at all the students celebrate each other and themselves every night after the big show. It's easy to forget about the glory when there are so many other tasks that are waiting for your attention. But when you start celebrating your amendment, your accomplishments, you'll notice a difference in how you feel about your business and yourself.

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